Weekend Livestream of Miss Šantovka
Livestream
How We Brought the Atmosphere of the Competition to Thousands of Viewers
Miss Šantovka is much more than a traditional beauty contest. It is a weekend show full of fashion performances, music, emotions, and entertainment for visitors of Galerie Šantovka. Our goal was to bring the entire atmosphere of the event to people who could not attend in person while also maximizing the marketing potential of the whole weekend.
During May 9–10, we delivered a large-scale multi-camera livestream directly from Galerie Šantovka, broadcasting live throughout both days of the event.
Project Goal
The main objective was to make the competition accessible to online viewers and fans of the contestants who could not attend in person. At the same time, the livestream helped increase the attractiveness of the event and encouraged more visitors to come to the gallery during the Miss Šantovka weekend.
Another important part of the project was to create a professional-looking broadcast that elevated the overall level of the event and provided greater media visibility for event partners and sponsors.
- Client
- Galerie Šantovka
- Year of production
- 2026
- Broadcast on
- YouTube
Share:
- 9 hod.
- Duration of broadcast
- 4
- Number of cameras
- 2.5k
- Estimated reach
- 5
- Crew members
How the Production Worked
A five-member George Vision crew worked on the project. Over the course of two days, we delivered approximately 9 hours of live broadcasting.
We used four cameras in total:
- two static cameras for the main stage coverage,
- a camera crane for dynamic wide shots,
- and one mobile camera with wireless transmission directly from the event floor.
The mobile camera played a key role in making the livestream more engaging for online viewers. During moments on stage that were less attractive for the online audience, we expanded the broadcast with live interviews featuring judges, performers, and contestants.
A second host moved directly through the crowd, and thanks to the wireless setup, we were able to seamlessly switch between the main stage program and backstage-style content. For the interviews, we also prepared a custom branded microphone that visually unified the entire livestream.
Graphics and Sponsored Content
The project included much more than just the livestream itself. We also handled the complete preparation of all visual assets used throughout the broadcast.
During the livestream, we worked with:
- custom graphics for the semifinalists,
- titles and visual transitions,
- sponsor advertising loops,
- and live playback of partner and sponsored content.
Thanks to these elements, the entire livestream achieved a professional, television-style look and feel.
The Biggest Challenge? Reacting in Real Time
The entire event was primarily designed for the live audience inside Galerie Šantovka. Because of that, the livestream had to constantly adapt to whatever was happening on stage at any given moment.
Every segment was a living, evolving production. In real time, we had to decide:
- when to switch cameras,
- when to display graphics,
- when to insert sponsor loops,
- or when to move to backstage-style interviews outside the main stage.
At the same time, we created a dedicated live audio mix specifically for the online broadcast to ensure viewers received the best possible experience, even outside the gallery environment.
Result
Approximately 2,000 viewers watched the livestream live during the event. However, the value of the broadcast did not end once the event was over. The recording remains available online, continuing to generate reach and visibility for the organizers, contestants, and project partners.
Thanks to the livestream, Miss Šantovka gained a professional online format that expanded the overall reach of the event and brought the experience to audiences far beyond the shopping gallery itself.
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