Paddleboard Viking Sport

Client & Challenge

The Viking brand is best known for its high-quality outdoor accessories – power banks, battery generators, and solar panels. Recently, the brand has begun expanding its portfolio to include sports equipment that aligns with its core philosophy: freedom of movement, independence, and functionality in any environment. Paddleboards are the first product in the new Viking Sport line, targeting active individuals, adventurers, and weekend athletes.
Our goal was to help the brand smoothly enter this new market segment – through visuals that speak the language of their target audience.

From Teambuilding to a Visual That Sells

When we planned our company teambuilding by the sea, we wanted to relax, recharge, and spend time together outside of the usual shooting or editing schedule. But when you take a team obsessed with visual content to Croatia, it was never going to be just sunbathing.

We Test Before We Shoot

The day before the shoot, we tried the paddleboard ourselves. We wanted to understand how the product feels to the end customer – how it handles, how it reacts, what kind of experience it offers.
That gave us the insight we needed to focus not just on looks, but on function and emotion. And most importantly – everything stayed natural.

Authenticity Comes First

We spent an entire afternoon shooting. The soft sunlight, crystal-clear sea, and natural setting of the Adriatic created a backdrop no studio could replicate. The result? A set of authentic, lifestyle photos that Viking Sport can now use across their website, campaigns, and social media.